Speaking on behalf of the VW brand, Susanne Franz, Chief Marketing Officer, expressed, “Throughout its history, the VW brand has been known for crafting top-notch vehicles tailored to fit any lifestyle. What could be more fitting than placing our beloved brand enthusiasts in the spotlight for our latest campaign?”
Launched on May 4th, the YourWagen initiative delves into the unique tales of Volkswagen owners. Whether it’s SurfWagen, MumsWagen, or TeamWagen, each customer has a distinctive bond with their Volkswagen, showcasing the individuality of each relationship. The debut short film encapsulates themes of friendship, love, perseverance, and transforming passions into livelihoods. Notably, the iconic film star, Herbie, makes a special appearance.
Volkswagen has a history of cutting-edge advertising and iconic taglines like “Think small”, “It runs and runs…,” and “Das Auto”. The YourWagen campaign takes a different approach by focusing on collaborative storytelling, involving customers and fans right from the inception. According to Susanne Franz, this collaborative effort results in a truly unique campaign.
Imelda Labbé, a member of the Volkswagen Brand Board of Management overseeing Sales, Marketing, and After Sales, emphasized the concept behind YourWagen – “Without the Volks, there is no Wagen.” Customer satisfaction lies at the core of this campaign, highlighting the significance of Volkswagen’s loyal fan base.
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Volkswagen boasts a legacy that few automakers can rival. For over 70 years, the brand has made cutting-edge technologies, superior quality, and appealing designs accessible to the masses with iconic models like the Beetle, Golf, and the all-electric ID. Family. This human touch is what endears Volkswagen to its enthusiasts.
For further details and video content, visit the Volkswagen UK website.