- The 2024 ZDX, Acura’s first all-electric model, will debut with Bang & Olufsen premium audio for a sophisticated and immersive listening experience
- Bang & Olufsen premium audio will be integrated into the entire Acura lineup in the upcoming years
Acura is embarking on a new partnership with Bang & Olufsen, a luxury audio brand from Denmark, to bring a premium in-vehicle audio experience to all Acura models starting with the 2024 ZDX. The ZDX and ZDX Type S will be the pioneering Acura vehicles to feature the immersive Bang & Olufsen audio, known for its innovative audio systems for home and automotive use.
“As we elevate the Acura brand and products, we want to ensure that the audio experience aligns with our vision of being a ‘destination brand’,” stated Emile Korkor, Assistant Vice President, Acura National Sales. “This collaboration with Bang & Olufsen will achieve just that, adding excitement as Acura enters the electric vehicle era with the ZDX.”
Similar to Acura’s commitment to Precision Crafted Performance, Bang & Olufsen has been a pioneer in creating immersive sound experiences for almost a century. The Bang & Olufsen Automotive division, under HARMAN International, is renowned for delivering exceptional sound quality through their expertise in acoustics and craftsmanship. Designed specifically for Acura, the Bang & Olufsen premium audio system in the new ZDX utilizes cutting-edge technologies for a superior audio experience.
“Acura and Bang & Olufsen share a passion for delivering exceptional performance and memorable experiences, and we are thrilled to kick off this long-term partnership that will set a new standard for in-vehicle audio and technology,” said Tom Rivers, VP, Global Marketing at HARMAN. “The outstanding sound system created by HARMAN for the Acura ZDX embodies the values and heritage of both brands, delivering the top-tier performance and quality they are known for.”
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About Bang & Olufsen
Bang & Olufsen is a luxury lifestyle brand founded in 1925 in Denmark, known for pushing the boundaries of audio technology with products that offer beautiful sound, timeless design, and superb craftsmanship. Bang & Olufsen products are available worldwide through branded stores and online, with a focus on innovation and quality.
About HARMAN
HARMAN designs connected products and solutions for automakers, consumers, and enterprises globally, with leading brands such as AKG, Harman Kardon, and JBL. HARMAN is a subsidiary of Samsung Electronics Co. and has a workforce of around 30,000 employees across different regions.
About Acura
Acura is a renowned automotive brand known for Precision Crafted Performance, offering expressive styling, high-performance, and innovative engineering. The Acura lineup includes models like the Integra, TLX, RDX, and MDX, with plans for the first all-electric model, the ZDX, to arrive in 2024. All Acura vehicles sold in the U.S. are manufactured using a combination of domestic and global parts.
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