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Strength today – Strength tomorrow.
The path forward for BMW
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Esteemed Shareholders!
Welcome to BMW Welt in Munich. The topic of the conversation often revolves around the evolution of mobility and the automotive industry, with predictions of one replacing the other. However, at BMW, our approach is different. We strive for continuous progress.
Our goal is to improve a little every day, setting high standards for ourselves. We refuse to settle for the status quo, pushing towards our ambitious objectives one step at a time, much like covering miles in a car. This dedicated and methodical approach leads to effective outcomes.
BMW’s foundation is rooted in forward-thinking. Our experience over the years provides us with the confidence to take bold actions, knowing our capabilities. This resilience has kept BMW thriving for 108 years.
While the Board of Management plays a crucial role, the global team is the real driving force behind our success. With over 150,000 employees worldwide, representing diverse nationalities, the BMW Spirit unites us all. The overwhelming support from our team is a testament to our shared goals and strategies.
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As we gear up for the next significant leap, your company is once again reinventing itself at the right moment.
Your participation as shareholders adds to the collective momentum, empowering us to make decisions with a long-term vision, echoing the legacy of Herbert Quandt. Just as the next generation carries forward this legacy, we continue to uphold it within the company.
Strategic decisions at BMW are based on thorough analysis and factual insights – combining experience and common sense. This structured approach ensures the company’s resilience and stability in challenging times, embodying the essence of the BMW way.
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“Strength today – strong tomorrow”.
For the upcoming financial year, proposed dividend payouts will amount to 33.7 percent of our unappropriated profit. With a positive outlook, we exceeded our targets last year, achieving solid sales growth and reaching a new milestone of over 2.55 million vehicles, reinstating our pre-pandemic level.
The Group’s EBT margin of 11 percent surpassed the strategic target of 10 percent. Consistently meeting high standards is evident in our EBIT margin within the Automotive Segment, maintaining the targeted range of eight to ten percent for the past nine quarters, including the first quarter of 2024.
This financial strength allows us to continue significant investment initiatives in capital expenditure and research and development, emphasizing our commitment to future-focused actions.
Individual mobility presents ample opportunities for profitable growth and market expansion.
Today, we delve into the ongoing evolution of the BMW way through four key areas:
- Maximizing Future Potential: Realizing Visions
- Staying True to Convictions: Embracing Technological Openness
- Global Triumph Rooted in Local Action: Regional Impact Is Key
- The Digital Transformation of Driving: Elevating Mobility through Humanity, Intelligence, and Sustainability
These thematic points address the queries raised through the shareholder platform.
Realizing Visions.
Our first focus area today is on this theme. The showcased vehicles embody the future essence of BMW, blending electric, digitalized, and sustainable elements. While currently Vision Vehicles, they represent an imminent reality on the roads. The BMW Vision Neue Klasse, unveiled at the IAA MOBILITY, signifies a sporty sedan design.
Receiving substantial media attention and positive feedback, the BMW Vision Neue Klasse X redefines the BMW X concept in a fresh approach, highlighting broad appeal across market segments. These vehicles outline the NEUE KLASSE’s consistent and expansive nature, setting the stage for future models.
Committing to our promises, we aim to introduce at least six different models within 24 months of production kick-off, showcasing unparalleled speed and agility in model expansion. The upcoming launch at our Debrecen plant in Hungary heralds the commencement of this transformative journey, with subsequent releases in Munich, Shenyang, and San Luis Potosí.
Advancements in sixth-generation round cells enable enhanced driving experiences, showcasing BMW’s commitment to innovation. The NEUE KLASSE integrates cutting-edge technology, paving the way for a new era of BMW models.
These technological breakthroughs will be integrated across the BMW lineup, ensuring a unified brand experience. The NEUE KLASSE serves as a technology catalyst, reshaping future design elements and driving experiences.
Embracing mobility advancements not only elevates the automotive landscape but also propels the BMW Group towards a new era of innovation, aligning with shareholder interests.
Technological Openness and Innovation.
The core of the NEUE KLASSE lies in its unique electric architecture, poised to leverage economies of scale with rising electric vehicle demand. The strategic approach of serving diverse markets with premium products underscores BMW’s commitment to technological versatility.
Utilizing technology clusters and modules facilitates seamless innovation integration across architectures and segments, ensuring efficient scaling and future-proofing. The focus on delivering cutting-edge technology across all vehicle variants underscores BMW’s dedication to technological excellence and customer satisfaction.
Notably, the success of our electrified models signifies strategic foresight and market responsiveness, setting benchmarks in the premium segment. The growing demand for BEVs affirms our commitment to e-mobility, with a projected goal of electric vehicles comprising half of all deliveries by 2030.
Our strategic planning aligns with these projections, with over 15 BEV models slated for release this year across BMW Group brands, showcasing our unwavering dedication to sustainable mobility solutions.
Recent milestones in electric vehicle offerings, including the MINI Aceman and Rolls-Royce’s Spectre, highlight BMW Group’s diverse portfolio and commitment to innovation across all brands, propelling us towards a sustainable future.
BMW’s proactive approach to technology openness ensures a competitive edge, empowering the company to lead the global premium segment and drive market transformation. The strategic evolution towards e-mobility, underscored by collaborative efforts and innovative solutions, solidifies BMW’s position as an industry pioneer.
Stay tuned for the latest updates on our regional impact strategy, solidifying BMW’s global presence through localized actions tailored to optimize market success and sustainability.
Thank you for your continued support and partnership in shaping the future of mobility and sustainability.