Munich/Cannes: The #Cannes Film Festival shone with movie premieres, celebrities gracing the red carpet, and a unique high-performance vehicle unveiled – the #BMW XM Mystique Allure. This exceptional car, based on the first high-performance sports car from #BMW M GmbH, is powered by the innovative #M HYBRID drive system. With a blend of progressive luxury and extravagant design, it draws inspiration from British supermodel #Naomi Campbell. Utilizing exclusive materials from the world of haute couture, and featuring a custom soundtrack crafted in collaboration with renowned film score composer Hans Zimmer.
The BMW XM Mystique Allure represents the latest in the collaboration between BMW and Naomi Campbell, following their successful partnership on the “Dare to be You” campaign for the #BMW XM.
The BMW XM Mystique Allure and Naomi Campbell: a grand debut at Cannes.
The 77th Cannes Film Festival served as the perfect backdrop for the world premiere of the BMW XM Mystique Allure. Naomi Campbell presented the unique creation inspired by her to an exclusive audience before arriving in style at the red carpet outside the Palais des Festivals et des Congrès. Campbell expressed her honor at being the muse for BMW’s first high-fashion show car.
BMW continued its partnership with the Cannes Film Festival as the Official Automotive Partner, providing an exclusive shuttle service with over 200 vehicles, including electric and hybrid models like the BMW i7, BMW iX, BMW i5, and the plug-in-hybrid BMW XM.
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The first BMW designed with high-fashion materials.
Breaking new ground, the BMW XM Mystique Allure features materials sourced from the high fashion industry. The exterior of the car, inspired by Naomi Campbell’s favorite color, boasts a striking ultramarine shade with a matte finish. The design seamlessly integrates high-fashion materials, including rich velvet and metallic sequins, creating a luxurious and avant-garde aesthetic.
The interior of the BMW XM Mystique Allure is covered in purple velvet, continuing the theme of progressive luxury into the car’s cabin.
BMW IconicSounds Electric: a unique driving experience.
Complementing its bold design, the BMW XM Mystique Allure features a bespoke adaptation of the BMW IconicSounds Electric developed in collaboration with Hans Zimmer. The driving sound enhances the electric driving experience, reflecting the car’s performance and visual allure.
The BMW XM: a game-changer from BMW M GmbH.
The BMW XM is a milestone for BMW M GmbH, offering dynamic performance, luxury, and an extravagant design. Featuring the M HYBRID system, it is the most powerful series-produced model from BMW M GmbH, combining electrified drive with exceptional performance and design elements.
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For official fuel consumption and emission values, refer to the prescribed measurement procedure and the WLTP figures for new models tested since 01.01.2021.
For further information and inquiries, please contact:
Corporate Communications:
Cypselus von Frankenberg, Product Communication BMW Automobiles
Telephone: +49-89-382-30641
E-mail: Cypselus.von-Frankenberg@bmw.de
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Alexandra Landers, Head of Product and Brand Communication BMW
Telephone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de
Website: www.press.bmwgroup.com
E-mail: presse@bmw.de