Reinhold Ivenz, Volkswagen R’s Head, articulates: “By offering top-notch high-performance models, we have solidified our position in the Volkswagen lineup, both within the brand and the Group as a whole. The introduction of our dedicated pavilion in the Autostadt marks a significant leap in elevating our status as a performance brand. As we shift towards becoming an all-electric brand, we aim to enhance the R customer experience by providing exclusive glimpses into new technologies and concept cars.”
For the first time, Volkswagen R will have its exclusive presence in the Autostadt with the pavilion. Spanning around 100 square meters, the pavilion will feature a well-lit display area for vehicles and exhibits, along with a lounge section. Enthusiasts can engage in virtual racing experiences alongside professional virtual racers through driving simulators. The e-gaming setup is not just tailored for experts but also promises entertainment for families.
Armin Maus, Autostadt Management Board Chairman: “The new Volkswagen R pavilion will blend innovation and sportiness with a fascination for technical excellence. As a premium performance brand, Volkswagen R is a valuable partner that perfectly supplements Autostadt’s role as a hub for automotive enthusiasts, enriching the visitor experience with a captivating attraction.”
Exciting customer and club events on the horizon
Going forward, the brand will feature revolving exhibitions centered around the Volkswagen R theme universe in the new pavilion. This encompasses subjects related to innovation, fresh performance and design concepts, limited-edition production vehicles, performance components, and lifestyle accessories. Additionally, the new venue will serve as a backdrop for exclusive customer and community events for the burgeoning Volkswagen R fanbase, including gatherings like the ‘Friends of R’ group and the renowned ‘R & Coffee’ fan meet-up. Press briefings, vehicle showcases, as well as technical discussions and expert panels will also find a home in the Volkswagen R Pavilion.
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Peter Jost, Volkswagen R’s Sales and Marketing Head, comments: “The new Volkswagen R pavilion in Autostadt isn’t just a platform to spotlight our premium performance brand within the Volkswagen realm more effectively. It serves as a rendezvous spot for the Volkswagen R community, making our brand more approachable and authentic. We are eager to bring this commitment to life for the R Community swiftly.”
About Volkswagen R
Volkswagen R stands as the pinnacle premium performance brand for Volkswagen, catering to the most demanding drivers. Presently, five enhanced production vehicles with enhanced power continue to captivate customers. The year 2023 marked a record for Volkswagen R with over 35,000 vehicles produced, surpassing a total of 300,000 R models delivered since its inception in 2002. Volkswagen R is now gearing up for the future, gradually transforming its portfolio by embracing the introduction of all-electric R models, anchored on the pillars of performance, design, innovation, and quality.
Volkswagen R was initially known as Volkswagen Individual GmbH when established in 2002. Since 2020, it operates as a distinct business unit under the Volkswagen brand. The ‘R’ in its name remains a symbol of the enduring commitment to motor racing and passion for speed.