Refreshed brand identity and expanded product capabilities. In recent weeks and months, the company has made significant progress in implementing its ACCELERATE strategy. With revised model planning and a strong customer-centric approach, Volkswagen aims to establish itself as a beloved brand. This entails providing accessible mobility solutions for all. By 2026, the ID. 2all – an electric vehicle priced below 25,000 euros – will broaden the brand’s lineup in the entry-level segment.
Volkswagen has also introduced a fresh design language, focusing on stability, appeal, and excitement. The vehicle interiors prioritize a premium look and a user-friendly experience that aligns with the brand’s identity. In terms of software and infotainment, Volkswagen is rolling out upgraded features across all models, including the advanced IDA voice assistant, larger screens, and on-demand services for features like navigation.